Cookware & Community

Aside from my work in the coffee industry, my longest and most meaningful partnership to date has been with Sur La Table.

The relationship began when their leadership team came across my content online and invited me to their corporate headquarters in Seattle. From that first meeting, their warmth and approachability stood out. That initial connection led to a joint campaign with Breville, where I joined their production team to film recipe content for the Breville app, and walked away from their headquarters with an unbelievable gift haul from their in-office mock store. Jackpot.

A few years later, after my move to Chicago, our partnership picked right back up at their 900 North Michigan Avenue location. I was brought in to host a launch campaign showcasing their new espresso machine line. Having deep personal ties to the coffee world, stepping into their store to represent a line I genuinely believed in, using products I already loved— was a surreal, full-circle moment.

Most recently, I partnered with them again at the same Chicago location to feature their date-night cooking class series. Even with my background in baking, the experience was incredible, educational, and genuinely fun to create content around.

I have never felt more supported by a brand partner. Their exceptional products match the level of care and hospitality they extend behind the scenes. Walking into a Sur La Table store today feels like stepping into a relative’s kitchen, far beyond a simple first-name basis. I am deeply grateful not only for the high-profile opportunities they’ve brought to my platform, but for the genuine sense of community and lasting support they continue to offer long after the campaign wraps.